Cookies Policy

(version 1.0 dated 7th of April 2021

Dear Visitor (hereinafter, “You” or the “User”),

This Internet website www.thestorylab.it (hereinafter, the “Website”) is owned by the company The Big Now SpA, having its registered office in Milan, via Benigno Crespi n. 23 – 20159, (Italy), VAT No. and Tax Code No. 05599220968, registered with the Company Register of Milan  under No. 05599220968 (hereinafter, “We” or the “Company”).

Since our Website uses the so-called cookies for several purposes, we hereby aim at explaining to You what cookies are and how they are used on the Website.

Certain cookies (the so-called proprium cookies or first party cookies) are conveyed and controlled by us directly. The Company collects and processes your personal data by means of these cookies. We hereby explain to You how We collect such data, for which purposes and what your rights are, pursuant to Article 13 of the General Data Protection Regulation (EU) 2016/679 (hereinafter, the “GDPR”) concerning the protection of individuals with respect to the processing of personal data.

Conversely, other cookies (the so-called third-party cookies) are conveyed and controlled by third parties. This policy includes links to the policies published by such third parties. We hereby invite you to read such policies carefully.

If You are not familiar with cookies, please read carefully this policy and the general privacy policy of the Website, in order to make your choices consciously.  

The Company takes the utmost account of the right to privacy and protection of personal data of its Users. For any information related to this Cookie Policy, Users may contact the Company at any time, by the following means:

  • By sending a registered letter with return receipt to the registered office of the Company: via Benigno Crespi n. 23- 10159 (Italy);
  • By sending an e-mail  hello-italy@storylab.com 

You may also contact the Data Protection Officer (RPD or DPO) of the Company, whose contact details are provided for below: Mr. Garreth Cameron - DPO EMEA, Garreth.Cameron@dentsuaegis.com - Mr. Lapo Curini Galletti – DPM Italia (Data Protection Manager), lapo.curinigalletti@dentsuaegis.com.

A. What cookies are and what they are for 

Cookies are small text files that websites visited by the user send directly to their terminal (usually, to the browser), where they are memorised to be transmitted again to the same websites on the following visit made by the same user (the so-called proprium first-party cookies). While surfing on a website, a user may also receive on its terminal cookies from other websites or other web servers (the so-called third-party cookies); this happens because there may be elements on the visited website, such as images, maps, sounds, links to specific web pages of other domains located on servers other than the server on which the requested page is placed. In other words, such cookies are set up by a website other than the one currently visited.

Cookies may have a duration limited to a single session of browser navigation (the so-called session cookies), and, in such event, they deactivate automatically once the browser is closed by the user; alternatively, they may have a predetermined duration and, in such event, they will remain memorised and active on your hard disk until the expiry date, thus continuing to collect information during different sessions of browser navigation (the so-called permanent cookies).

Cookies are used for several purposes. Certain cookies are necessary in order to allow You to surf the Website and benefit from its functionalities (the so-called technical cookies). Other cookies are used in order to collect statistical information, whether in aggregate or not, about the number of users accessing the Website and how the Website is used (the so-called monitoring cookies or analytics). Lastly, other cookies are used in order to track a consumer profile of yours and make You display advertisements that may be of your interest, for they may be consistent with your preferences and your consumer habits (the so-called profiling cookies).

In order to learn more in detail about the different categories of cookies, please continue reading this policy. Please discover how they work and what they are used for and choose freely if you want to consent or opt out of their use.

B. Technical cookies

Technical cookies are used on the Website with the sole purpose to allow You to surf the Website and to use its functionalities. They are first-party cookies since they are conveyed directly by us on the Website.

Certain technical cookies are necessary in order to offer You an optimal surfing experience or to allow You to authenticate on the Website, for example, to make a purchase on the Website or to enter into your reserved area (the so-called surfing cookies). Surfing cookies are normally session cookies and, therefore, once the surfing browser is closed, they are automatically deactivated.

Other technical cookies are useful in order to allow You to memorise your preferences (for example, the language or the Country of origin) without having to set them up again during the following visits (the so-called functionality cookies).  As such, functionality cookies are often permanent cookies, since they are retained on your computer also after closing the surfing browser, until the scheduled expiration date or until when you decide to opt out thereof.

This Website currently uses the following technical cookies:

Cookie’s denomination

Cookie’s category

Cookie’s function

 

 

 

As provided for under the applicable privacy law, the installation of such cookies does not require your prior consent. Of course, You are free to block the installation of technical cookies by amending the settings of your browser (see paragraph E, No. 1, to get to know how to do it). Please consider, however, that blocking technical cookies, or deleting the same thereafter, may compromise the possibility to access the Website, to benefit from the same in whole or in part, to activate or deactivate certain functions or to receive certain services in whole or in part.

C. Monitoring cookies or “analytics” 

Analytics are used on the Website in order to collect statistical information, whether in aggregate or not, on the number of users who access the Website and on how they surf the Website.

This Website’s analytics are third-party cookies since they are not directly conveyed by us but by third-party subjects. Therefore, they are not installed directly by the Company but by third-party subjects. 

The following third-party analytics are installed on the Website without your prior consent because they are less invasive, since anonymised, for third parties cannot access the analytics’ disaggregated data concerning IP addresses (in other words, by using these cookies, third parties cannot discover your identity):

Cookie’s denomination

Cookie’s category

Link to the policy / opt-out instructions

 

 

 

Conversely, other third-party analytics cookies are installed on this Website only upon your prior consent because they are not anonymised and third parties can access the analytics’ disaggregated data concerning IP addresses (in other words, by using these cookies, third parties could supposedly discover your identity by means of your IP address):

Cookie’s denomination

Cookie’s category

Link to the policy / opt-out instructions

Google Analytics

- third-party analytics 

- permanent 

https://policies.google.com/technologies/cookies

For this reason, a specific banner is clearly displayed when you access the Website, informing you that (i) third-party analytics cookies are used on the Website and that (ii) by closing the banner, surfing on the home page or clicking any element on the home page outside of the banner, You are giving your consent to the use of cookies. In the event that you express your consent to the use of cookies in this way, We will track your consent by means of a specific technical cookie. In this way, We will prevent the cookies’ banner from showing up again during your following visits to the Website. Please consider that, should You remove this technical cookie from your browser by means of the procedures set forth under the following paragraph E, No. 1), trace of your consent would be lost and, therefore, the cookie banner shall be displayed again during your next visit to the Website.

Of course, You are free to block the installation of analytics cookies at any given time without compromising in any manner whatsoever the possibility to visit the Website and enjoy its contents. In order to get to know how to do it, please read carefully the third-party cookie policies, following the links contained in the table above.

D. Profiling cookies

Profiling cookies are used to create a user profile of yours, based on the preferences and personal tastes You have shown while navigating on the Internet, and to display to You advertisements consistent with your profile. In this way, the advertisements that will displayed on our Website could be more of your interest.

Your prior consent is required in order to install such cookies, as provided for by the applicable privacy law. For such a reason, when you access this Website, a specific banner is displayed, informing you that (i) profiling cookies are used on the Website and that (ii) by closing the banner, surfing on the home page or clicking any element on the home page outside of the banner, You are giving your consent to the use of cookies. In the event that you express your consent to the use of cookies in this way, We will track your consent by means of a specific technical cookie. In this way, We will prevent the cookies’ banner from showing up again during your following visits to the Website. Please consider that, should you remove this technical cookie from your browser by means of the procedures set forth under the following paragraph E, No. 1), trace of your consent would be lost and, therefore, the cookie banner shall be displayed again during your next visit to the Website.

Of course, You are free to block the installation of profiling cookies at any given time without compromising in any manner whatsoever the possibility to visit the Website and enjoy its contents. Should You decide to deactivate behavioural advertising, this does not entail that you will no longer display advertisement on the Website. However, the banners that You will display on the Website could not reflect your interests or your preferences on the browser You are currently using.

Certain profiling cookies are installed directly by the Company (first-party profiling cookies). Such cookies are permanent and have a maximum duration of 12 months. First-party profiling cookies that are used on this Website are specified in the table down below, together with the modalities through which You shall opt out thereof:

Cookie’s denomination

Cookie’s category 

 

 

In order to opt out of these profiling cookies, please amend your browser’s settings (please see paragraph E, No. 1) or use the following practical interactive button:

Change your preferences

By using this interactive tool to block first-party profiling cookies, You will receive, in any case, a technical cookie in order to memorise your preference. Please consider that, by clearing all cookies from the browser, this technical cookie could be cleared too and, therefore, you would need to express again your choice to opt out of such cookies by using the interactive tool attached to this policy.

Conversely, most profiling cookies are installed by third parties that act as autonomous data controllers (third-party cookies). A list of third-party profiling cookies which are used on this Website is provided for in the table down below, together with the link to the policies created by their developers:

Cookie’s denomination

Cookie’s category 

Link to the policy 

 

 

 

Certain third-party cookies are installed by subjects with whom we do not have a direct contractual relationship. For such reason, we hereby provide you with the links to the websites of the subjects acting as intermediaries between us and such third parties, on which you may find (i) the list of third parties installing profiling cookies on the Website and (ii) the links to the privacy policy of such third parties, in which you can find all the necessary information on their profiling cookies and on the modalities to oppose to their installation (opt-out):

Cookie’s denomination

Informative links

 

 

Please consider that, by logging onto the Website using the credentials of a social network which you are register to, you will receive third-party cookies from the manager of the relevant social network which, typically, further to allowing your identification to the Website, have also a profiling purpose. Therefore, before logging-in by means of the specific buttons dedicated to social networks, please read carefully the policy provided for by the managers of the social networks on the use of cookies. If you are not willing to receive such cookies, please log onto the Website without using the buttons dedicated to the social networks. Please find down below a list of the cookies belonging to those social networks used on the Website, attached to the links of the relevant policy pages created by their owners:

Cookie’s denomination

Cookie’s category

Link to the policy

 

 

 

E. How to manage cookies and oppose to their use

There are several options to manage, opt out of and clear cookies.

(1) Change your browser settings

 

Please follow the instructions provided for by your browser’s manufacturer to discover how to manage, opt out of or clear all cookies (technical, analytics and profiling):

Please be careful in making your choices. Indeed, by indiscriminately opting out of all cookies, including technical ones, without providing for a specific exception for this Website, you might not be able to surf on the Website or to benefit, in whole or in part, from its functionalities any longer. Furthermore, by clearing all cookies from the browser, technical cookies might be cleared as well and, therefore, you might remove the preferences you have set on this Website or might no longer find the products or services included in your basket.

(2) Use our interactive instruments or those provided by third parties 

In order to disable first-party profiling cookies, which means those installed directly by us, you can simply use the interactive button that is displayed under Paragraph D of this policy. Your choice to oppose to the use of such cookies will not have any consequence on the possibility to surf on the Website and to use its functionalities, and you will be able to revoke it at any given time by using the same interactive button. 

In order to disable third-party cookies, please see the privacy policies of those third parties installing cookie analytics (see paragraph C above) or profiling cookies (see paragraph D above) in order to get to know other instruments available to You for managing, disabling and removing cookies and, more in general, to oppose to their use. Please remind that, by disabling third-party cookies, (i) you are opposing to their use not only on the Website, but on all Internet websites on which such cookies are used and (ii) the possibility to surf on the Website and use its functionalities will not be jeopardised in any manner whatsoever. When you disable third-party cookies, you will still be displayed the cookie banner on the Website’s home page; but, in this instance, when closing the banner and surfing the home page or clicking any element outside of the banner, you will not receive any third-party cookie you have correctly disabled.

(3) Use the Internet website Internet www.youronlinechoices.com/uk/

 

Your Online Choices is an Internet website managed by the non-profit organisation European Interactive Digital Advertising Alliance (EDAA), the English version of the same is available at the address https://www.youronlinechoices.com/uk/, providing information on behavioural advertising based on profiling cookies (https://www.youronlinechoices.com/uk/about-behavioural-advertising)  and allows Internet users to oppose easily (opt-out) to the installation of the main profiling cookies installed by marketing operators and used on Internet websites (https://www.youronlinechoices.com/uk/your-ad-choices). Before using this instrument, we hereby recommend you to carefully read the general terms and conditions of Your Online Choices’ website (https://www.youronlinechoices.com/uk/terms-conditions), the frequently asked questions (FAQs) (https://www.youronlinechoices.com/uk/faqs) and the users’ guide (https://www.youronlinechoices.com/uk/opt-out-help).

Please use Your Online Choices consciously. Albeit the majority of the most important marketing companies using cookies are indeed members of Your Online Choices, certain third parties which install cookies through Your Online Choices’ website might not be members of Your Online Choices. Therefore, the use of Your Online Choices does not guarantee that third-party cookies will be received while surfing on the Website. Please remind that, by clearing all cookies from the browser, technical cookies released by Your Online Choices in order to remind your choices could be cleared too, thus reactivating third parties cookies. 

F. Processing methods and data retention 

As highlighted under the preamble of this Cookie Policy, the Company may collect and process certain personal data by means of the cookies conveyed directly on the Website (first-party cookies). The Company acts as data controller of such data, in compliance with the provisions of the GDPR. Please note that we will process your data with electronic instruments only, in a completely automatised manner and without any human intermediation.  Therefore, our employees and collaborators will never access the content of your personal data obtained through cookies, meaning that they will never be able to see and/or have any direct PII (Personally Identifiable Information), i.e. information by means of which it will be possible to identify you directly.

Certain employees of ours and co-workers, appointed by us as data controllers, could carry out maintenance operations on IT systems that host your data, without being able to access their actual content. Personal data could be memorised on servers managed by third parties (for example, providers of IT systems) or may be managed by online marketing specialised subjects, acting as external data processor on the basis of a specific written appointment by the Company. We hereby inform you that, in compliance with the requirements and the guarantees provided for under the GDPR, your data could be transferred to Countries outside the European Economic Area which might not be able to guarantee an equal level of privacy and personal data protection to the one afforded by Italian and European privacy laws, but, as Controller, We take the utmost account of the right to security, therefore we will process such transfers with all due care and guarantees. Your personal data will neither be transferred to third-party data controllers, nor will be disseminated.

Your personal data will be kept for the time strictly necessary to carry out the primary purposes described in this policy, or, in any case, as long as they are necessary for the protection of both rights and interests of Users and the Company.

G. Your rights

In order to exercise your rights, or to obtain any other information or clarification in relation to this Cookie Policy, please contact the Company by means of:

  • registered letter with return receipt to the Company’s registered office: Via Benigno Crespi n. 23 – 20159 Milan (Italy);
  • by e-mail (to the following address hello-italy@storylab.com

Pursuant to the GDPR, the Company informs that Users have the right to obtain indication (i) of the origin of personal data; (ii) the purposes and methods of the processing; (iii) the logic applied in the event of processing carried out with the aid of electronic instruments; (iv) of the identification details of the data controllers and processors; (v) the subjects or categories of subjects to whom the personal data may be communicated or who may come to know them as Processors.

Furthermore, Users have the right to obtain: a) access, updating, rectification or, when interested, integration of data; b) the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed; c) the certification that the operations referred to in letters a) and b) have been brought to the attention, also with regards to their content, of those to whom data have been communicated or disseminated, except for the case where this fulfillment proves impossible or involves a use of resources manifestly disproportionate to the protected right.

Furthermore, Users have:

  1. the right to withdraw consent at any time, if the processing is based on their consent;
  2. (and, if it is applicable) the right to data portability (right to receive all personal data concerning them in a structured format, commonly used and readable by automatic device), the right to limit the processing of personal data and the right to cancel (" right to be forgotten ");
  3. the right to oppose:
  1. in whole or in part, for legitimate reasons, to the processing of personal data concerning them, even if pertinent to the purpose of the collection;
  2. in whole or in part, to the processing of personal data concerning them for the purpose of sending advertising or direct sales material or for carrying out market research or commercial communication;
  1. if they believe that the processing concerning them violates the GDPR, the right to lodge a complaint with a Supervisory Authority (if a European citizen, in the Member State in which they usually reside, in the one in which they work or in the one in which the alleged violation has occurred). The Italian Supervisory Authority is the Garante per la protezione dei dati personali, located in Piazza Venezia n. 11, 00187 – Rome, Italy (https://www.garanteprivacy.it/home_en).

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The Company is not responsible for updating all links that can be viewed in this Cookie Policy, therefore whenever a link is not functional and/or updated, Users acknowledge and accept that they must always refer to the document and/or section of the websites referred to such link.